How Agile Marketing Can Streamline Your Team

How Agile Marketing Can Streamline Your Team

How Agile Marketing Can Streamline Your Team

What is Agile Marketing?

Agile Marketing is an approach to marketing that takes its inspiration from Agile software development. The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function. Agile Marketers follow a process called Scrum, designed to increase alignment with the business aims of the organization and the sales staff, to improve communication, both within and outside the marketing team, and to increase the speed and responsiveness of marketing. The process copies that of agile development, with some differences in the details

Where did Agile come from?

The Agile craze has been transforming marketing teams for years, but it has an even longer history outside of the marketing profession.Agile approaches to managing knowledge work originated in software development in the mid- to late-1990s, completely revolutionizing the way that developers did their jobs.Developers were in need of a change.

Traditional ways of managing projects, known as the waterfall approach, just was not working. These techniques called for project managers to gather information about what the software was expected to do and collect them in massive documents known as requirements. They would deliver the requirements to the developers, who would then go off and create software that fit the specifications. Inevitably, it would take far longer for them to get it done than the project manager had estimated. It was also alarmingly common for the final products to fail to satisfy the consumers they were built for. The developers who were writing the code were so far removed from the people who would use their software they weren’t delivering useful software.

Enter Agile development, Agile development, in its simplest form, offers a lightweight framework for helping teams, given a constantly evolving functional and technical landscape, maintain a focus on the rapid delivery of business value (i.e., bang for the buck). As a result of this focus, the benefits of agile software development are that organizations are capable of significantly reducing the overall risk associated with software development.

Why should you Care?

Right about now you are probably thinking, how can a programming workflow system have anything to do with marketing. Well According to Andrea Fryrear “At its core, Agile marketing is a tactical marketing approach in which teams identify and focus their collective efforts on high value projects….Also, its simply a less stressful way to be a marketer. And that alone makes it worthwhile.”

A modern approach

Agile marketing uses a modern approach to planning, executing, and measuring projects and campaigns that’s based around rapid iteration and data-backed decision-making, marketing departments within organizations of all sizes can work better and faster.

Agile delivers a higher ROI at a lower cost

Agile marketing can reduce your business marketing cost. In traditional marketing a company may choose to run a marketing captain that runs six to fourteen months. First You first have to formulate the marketing strategy for the campaign. You need to communicate this idea with agency. The agency comes up with creative for the campaign. They review it with you and then back and fourth, this can draw twelve to fourteen months.

The agile processes empowers teams to run multiple campaigns at once without reducing effectiveness, plus the advantages of modern analytics, it’s easier than ever to produce more measurable return on investment at (potentially) less cost.

To be continued….

This is such a deep and complex subject that I want to break it down into sections. We will dive into how to implement this into your marketing workflow in the next post.